A website for your podcast? Create a podcast website and integrate your content perfectly
Why a website is worthwhile for your podcast: Advantages of a website
A lot revolves around content these days. Content, in whatever form, has become a value. And you’ve just produced content with your podcast episode! Who cares? You’re a small podcaster with just a few listeners anyway. Things might not be going particularly well on podcast platforms like Spotify.
But you still have this value! You have to use and share your content!
You can distribute your content in text form via your own website. For example, have you uploaded a podcast episode about psychic residency? Search engines like Google might love your episode!
In addition to better findability, monetization also plays an important role. Because with a website, you can sell your own products better, appear more professional and can also ensure that you don’t miss out on any commission with affiliate programs. You can easily link to your own website in the podcast show notes.
What’s more, listeners can always find out more. About you, your products, your partners and much more. A great way to grow beyond your podcast.
How can you create a podcast website?
If you have big plans, the best place to start is with WordPress. WordPress is a blog system, but over the years it has become an open source website CMS (content management system). With the integration of the right plugins, you can even build an online store, create a contact form and write an almost unlimited number of blog articles. So there’s not much standing in the way of your creativity. Nevertheless, you can also create simple websites with simple WordPress themes almost in a construction kit.
There are also podcast hosters that offer website builders. Here you can also simply choose a theme for the creation, choose a name for the domain and can easily add a player (of course the most important function so that you have your podcast available on your website).
Podcast hosting often offer a podcast page or website
With some podcast hosting providers, you often have the option of securing your own domain or creating a WordPress website via your account, for example. This is practical because web hosting and domains usually always cost money. You can save these euros and invest them elsewhere.
How to integrate podcast episodes into WordPress
With a little SEO and optimizing for keywords, you have now gained some visitors to your website. Now you can use this visibility and turn them into listeners. You can even do this quite easily, as you offer an easier alternative to reading right at the start: Listening.
With WordPress, you have various options for integrating a player, i.e. placing your podcast episodes on the website.
Embedded Player
The easiest method: Click on “Share” in Spotify or Apple Podcasts and you will get a window where you can specify the settings for the player. This gives you an html code or a link that you can then embed. The advantage: Users immediately feel comfortable and can subscribe to you much more easily.
Podigee
If you are on Podigee, you can also use the podcast host’s own audio player. You will find the information for this in your Podigee account after you have uploaded the episode. You can also customize more here than with the podcast platforms.
WordPress Plugins
Feature your podcasts in a unique website - The best branding!
Podcasting is also always about establishing a brand. You can do this with the podcast itself (also visually with the podcast cover) and of course on social media (Instagram, LinkedIn and co). But on your website, you can let off steam without limits. Do you want to make the world a greener place with your podcast? Then show it with your website!
Want to make a super professional impression? Then use a simple theme. Or your passion is to educate other people, then build a clear site where website visitors can easily browse and learn. The user experience should be at the forefront.
Do you have a unique idea but can’t write code and don’t feel like creating a website? There are also providers who can do this for you, for example the web agency Eng & Matzen Web Solutions.
Why search engines might love your content
If you publish a weekly podcast episode, transcribe it and then adapt it as an article (search engine optimization) and attach your podcast episode, then you’ve already done a great job. If you now play a little with keywords, i.e. search terms, and make sure that you at least mention them in the title of your post, then you have more and more chances of being displayed for these topics on Google and co. This is important, as it allows you to jump onto another platform that can generate new plays for you.
Because you are regularly active, Google also notices that you are discussing current topics. However, this is only one factor in appearing in Google searches. There are many hundreds of factors that influence where you appear in Google. These mainly include the relevance and quality of the articles and the breadth of your content. So if you publish a large number of articles on the topic of sustainability and link them together logically, Google will notice that you appear to be an expert in this field.
External links are another important factor. You should link to your sources so that Google notices that you provide high-quality content with facts. But it is even more important that other pages from your niche link to you. Because Google sees this as a kind of “choice”. If a sustainable organization links to your article on sustainable management, your article will become more relevant and it will move up in the search results.
Overall, however, the topic of SEO is one that you should read up on. There are some tools that will make your work easier, but you should still have a concept.
If you want to learn more about the topic, I recommend this blog article: What is SEO? which also describes best practices.
Transcribing and editing a podcast episode
To get your podcast episode into writing, it helps to automatically convert it from audio to text, as you already have a good basis. There are several tools for this, for example freepodcasttranscription or VEED.IO. Depending on how clearly you speak, these apps work better or worse. In my opinion, it’s worth trying out a few and seeing which program works best with your voice. You can find more tools here: Podcast transcription.
conclusion: Podcast website for your own podcast
Setting up and maintaining a website properly is no child’s play, we admit it. But you’re probably realizing right now that your website isn’t that far away with WordPress. For example, if you’re a bit technically curious, you can manage and create your own website and determine the layout. If you’re not and still want to take it to the next level, there are also companies that can help you create a podcast website!
Also check out our other blog articles on podcasting: For example, Podcast Microphone, Podcast Costs and Creating a Podcast in 10 Steps!
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